Latest News

Keystone Market Research is pleased to announce the release of the third edition of its quarterly UK Consumer Fenestration Trends report, sponsored by Epwin Window Systems, available to purchase now!

In June's Clearview magazine, Keystone Market Research’s Director, Charlotte Hawkes, explores the critical role of market research in driving business success in the fenestration industry

In June's Glass Times magazine, Keystone Market Research’s Director, Charlotte Hawkes, outlines current homeowner window and door frustrations to drive innovation and industry advancement

In May's Glass Times magazine, Keystone Market Research’s Director, Charlotte Hawkes, looks at the data behind one of the most debated topics currently in fenestration

In April's Glass Times magazine, Keystone Market Research’s Director, Charlotte Hawkes, reveals evolving homeowner colour preferences from our Consumer Trends report

In March's edition of Glass Times, Keystone Market Research’s Director, Charlotte Hawkes, revealed key findings from our latest Consumer Trends report

Commissioning a piece of research is how a business moves from ‘we think’ to ‘we know’. The right research can guide business decisions and help companies avoid making mistakes. However, to be genuinely useful, the research needs to be independent.

As members of the Market Research Society (MRS), at Keystone we proudly adhere to their Code of Conduct, not as a one-time vow but as an ongoing promise we make to ourselves and our clients, and the foundation of our business.

For companies seeking to expand their operations into new markets or territories, reliable market insights are key to making informed decisions. Find out how Jotika's collaboration with Keystone supported their market understanding and marketing efforts.

The "one size fits all" concept seems convenient, but the reality can be disappointing. While this is usually just a minor inconvenience, some companies try to offer a similar standardised approach with research, which can have far more serious results.