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When thinking about employee research, businesses often focus on the social and internal staff aspects, but employee research can positively impact so many more areas. In this post we look at four benefits of regular employee research.

As members of the Market Research Society (MRS), at Keystone we proudly adhere to their Code of Conduct, not as a one-time vow but as an ongoing promise we make to ourselves and our clients, and the foundation of our business.

In today's competitive business landscape, the search for new customers and celebration of those ‘wins’ often takes centre stage. However, an often-overlooked part of sustainable business success lies in nurturing existing customer relationships.

For companies seeking to expand their operations into new markets or territories, reliable market insights are key to making informed decisions. Find out how Jotika's collaboration with Keystone supported their market understanding and marketing efforts.

The "one size fits all" concept seems convenient, but the reality can be disappointing. While this is usually just a minor inconvenience, some companies try to offer a similar standardised approach with research, which can have far more serious results.

It's hard to believe that it's now been a month to the day since I started my freelance career with Keystone. Today, I am excited to share the completion of my first research project for a very happy customer. 

The Net Promoter Score is a valuable tool for measuring customer loyalty and satisfaction, but to get the most out of it, businesses need to dig deeper. In this blog we discuss what the NPS is and how to use it to drive actionable insights.

I launched Keystone with the aim to make reliable bespoke market data more accessible for the glazing industry and beyond. In this blog you can read more about the person behind the data, and meet Nala my fluffy working from home colleague!

Customer research is an essential tool for any business looking to understand how it is performing, build customer loyalty and satisfaction, and make informed decisions. In this blog post, we explore the top 5 benefits of customer research.